research methods

primary research
this is when the person that is researching gathered all the information them selves. people use Primary research in media for the reason because to find out what they are going to create such as a documentary or a music video. also they can research about the topic that the video is going to be about. example of primary research is that the person can go to people and interview them asking other people what they think about the video or another way to do primary research is by doing a questionnaire.

secondary research
The summary and evaluating someones work. for example going to look at a blog and see what they have done and how you can get ideas from looking at it.

Qualitative research
this is the research when it goes in to depth in detail this research is mostly used for exploratory of the research. This will give you an advantage for the reason because it will provide a lot of information where you can divert and expand from. This includes interviews, focus groups, observations case studies and other examples of qualitative research.  

Quantitative research
This is the research where Quantitative research is aimed with allocating numbers to ideas – it aims to provide accurate measurements of what people think. Quantitative research is used to measure the incidence of various views and opinions in a chosen sample